Finding Balance and Wellness as an Australian Beauty Brand Founder: Good Living Only
Starting a small business, especially in the beauty world requires immense dedication but prioritising wellness can empower both the founder and the brand. Good Living Only, an Australian beauty wellness brand based in Bondi exemplifies how a wellness-driven mindset can transform passion into success. Created by Jess Jackson, who blends meditation and beauty, the brand focuses on sustainable, Australian-made skincare products including bio-cellulose sheet masks that promote both skin health and mindfulness.
Jess’s journey reflects the booming demand for Australian-made skincare that’s eco-conscious and infused with wellness and that’s why we have hand-selected her brand to be on VAMS Beauty. With her deep-rooted values of self-care, sustainability and mindfulness, Jess has built a brand that resonates with consumers seeking beauty products that support a balanced lifestyle. Each product aligns with Jess’s personal philosophy of holistic health, from biodegradable masks to ethically produced, cruelty-free formulations.
Self-Care as a Pillar of Success
For Jess, self-care underpins her routine and work-life balance. Mornings are for mindful moments and she intentionally begins her day with meditation and clear goals ensuring that her wellness fuels her professional drive. This balance allows her to stay grounded and focused, essential for small business success.
Staying True to Clean Beauty Principles
As a champion of clean beauty and promoting ingredients that aren’t hormone disruptors, Jess commits to using sustainable materials and ethical ingredients, key values in the Australian skincare market and here at VAMS Beauty. Good Living Only’s packaging is recyclable and their bio-cellulose masks made from coconut fibres are biodegradable - a strong statement of environmental responsibility in every product.
Tips for Aspiring Wellness-Focused Entrepreneurs
Jess’s advice to those starting in beauty? “Start before you’re ready.” She emphasises the importance of overcoming fears, building a committed audience and aligning with wellness-focused partners to amplify impact. Her journey highlights how aligning a business with personal values, from wellness to sustainability, cultivates both brand authenticity and customer trust.
Ultimately, creating an Australian beauty brand that’s sustainable and wellness-focused goes beyond business it’s about crafting products that nourish the mind and body for a holistic view of our skin health. With holistic beauty as both her mission and method, Jess and Good Living Only demonstrate that a wellness-driven approach can lead to meaningful success.
Follow Jess's journey on Instagram 👇
About Good Living Only's Bio-Cellulose Masks
Did you know… Good Living Only's bio-cellulose masks are made from biodegradable bio-cellulose, a natural fibre made from coconuts that perfectly adheres to the skin like a second skin, delivering deeper hydration and nourishment. This unique material is eco-friendly which bodes well for a better option as opposed to other materials like cotton or bamboo. Infused with premium ingredients like Collagen, Hyaluronic Acid, Niacinamide, and Australian Kakadu Plum, these masks offer benefits that range from calming and brightening to deep hydration. Each mask also includes a QR code that links to a guided meditation, combining skincare with a mindfulness experience.
Read More On The VAMS Edit: Natural Skincare Hero: The Rise of Kakadu Plum in Australian Beauty
Get to know us - HERE
Want $100 worth of the best Australian made skincare and beauty products? Subscribe anywhere on the website for your chance to win! Terms & Conditions apply.
Leave a comment