About us
Beauty Lovers. Welcome Home
At VAMS Beauty, we're all about celebrating the fierce, the fearless, and the fabulous. We’re the beauty destination giving a voice to the best of the best female founded brands.
If you love championing female-led businesses, adore skincare, and thrive off the uplifting energy of a supportive community of go-getters, then you’ve found your people. VAMS is not just another retailer; we’re the ultimate online beauty sanctuary with a difference.
Why VAMS Beauty ? Because Empowered Women Empower Women.
In a world where self-love is often mistaken for vanity, we're flipping the script.
At VAMS, we unapologetically embrace our love for skincare and the love we hold for ourselves. We empower all of you, our community, to see your own beauty as you see it in the people you love. Our mission is to embolden women to chase their dreams, shatter barriers, and craft heart-driven beauty and wellness brands infused with passion and purpose.
A Community of Dreamers, Doers, and Difference-Makers.
We understand the late nights, the tears, the anxiety—the rollercoaster journey that is balancing your career with the other parts of your world. That's why VAMS is more than just a beauty shop. It's a supportive ecosystem where like-minded women come together, lift each other up, and show themselves and each other that they can do anything they put their minds to.
Celebrating Diversity, Championing Inclusivity.
At VAMS Beauty, we believe in the power of diversity and the beauty of inclusivity. We’re proud to stock Aboriginal owned and Black owned female-led beauty brands. We're distinct—a platform for change, a haven for underrepresented voices, and a unique marketplace where female-founded brands get the recognition they deserve.
Introducing Our Founder
Hi! I’m Ellie. An enduring beauty lover, a friend to all women and the founder of VAMS Beauty.
Most of all, I’m passionate about supporting local Australian businesses ran by women like me. For too long, women have gotten mixed messages about self-love; one day being told to shed their insecurities and embrace who they are, and the next being labelled as “vain” if they dare to do so. We unsubscribed from that belief a long time ago. VAMS is quite literally built on the idea that we should all be Vain About Our (My) Skin. So welcome.
We’re not just changing the way you see skincare; we’re changing the way you see yourself - because your beauty is more than just skin deep.
